The new joint policy brief by the World Health Organization (WHO) and UNAIDS sets out the steps needed to improve and integrate HIV prevention and contraceptive services in order to reduce new HIV infections among women. This brief has been developed in response to the ECHO study which found extremely high HIV incidence rates among women frequenting contraceptive services in parts of East and Southern Africa. Recommending a woman-centered approach, the brief addresses women’s access to accurate information, quality HIV and STI prevention, testing and treatment as well as more contraceptive choices.