Launched in Geneva ahead of the XVIII International AIDS Conference in Vienna, this publication outlines a radically simplified HIV Treatment platform that could decrease the number of AIDS-related death drastically and could also greatly reduce the number of new HIV infections. The report provides new UNAIDS and Zogby International public opinion polls which show, that nearly 30 years into the AIDS epidemic, countries continue to rank AIDS high on the list of the most important issues facing the world. It outlines the critical need for donor countries to sustain AIDS investments and calls for richer developing countries to invest more in HIV and health.