NYC launches PrEP Campaign to Combat HIV rise in Black and Latina Women

6 March 2018

Although the overall number of new HIV cases has dropped in New York City, diagnoses among women, particularly Black and Latina women, rose 5% from 2015 to 2016, according to the Department of Health. To respond, New York City's Department of Health has kicked off a public health campaign aimed at increasing the use of HIV prevention medication, or pre-exposure prophylaxis (PrEP), among female patients. 

The campaign, titled “Living Sure,” includes diverse portrayals of women in all their diversity to emphasize how using PrEP can prevent infection. Health Commissioner Dr. Mary T. Bassett said asking about using PrEP should be a source of shame. The campaign starts in March and includes posters on subways, bus shelters and other areas around New York City. 

See the full article online here.